ABécru Beauty

ARTISANAL | ELEGANT | HIGH QUALITY | HONEST | PERSONAL | QUIRKY

ABécru is a sustainable beauty brand that provides people with value-for-money, ethically made beauty products—lipstick and multistick. It aims to enhance customer’s wellbeing as well as improve their confidence by using its products. For instance, ABécru products are enriched with beeswax and honey to provide long-lasting moisture; known for their wound-healing and antibacterial properties, they are highly beneficial for the skin when applied topically. These ingredients are natural preservatives for a longer shelf-life. Overall, ABécru strives to be the industry game-changer whose products are high-performing and enriched with good-for-you ingredients while also being sustainable at the same time.

BRAND IDENTITY / LOGO DESIGN / PACKAGE DESIGN

ABécru offers a new experience to consumers by proposing a brand new product innovation—all-around customizable lipstick and multistick. These two products are then accompanied by their customizable casings, offered with an array of fabric choices to suit consumers’ needs.

Moreover, the ingredients used in these lipsticks and multisticks are naturally derived—they are organic and food-grade, even safe for consumption. In addition, ABécru is committed to its ethos of being sustainable; this is carried out through the refillable lipstick innovation.

ABécru aims to be the leading beauty brand in the market by offering a two-fold experience to the audience.

Note: ABécru Beauty is a passion project created by Amira Kusumadjaja. Recreation or duplication of all contents and designs are prohibited.